MASTERCARD REBRAND 

In a 2 year partnership with Pentagram we created photography guidelines, brand strategy imagery and rebuilt the image library for Mastercard as part of a new visual identity system by Michael Beirut and Luke Hayman. We commissioned photography by Bryan Derballa, Ike Edeani and Maria Spann to develop a new visual language for the brand. We conducted an extensive audit of Mastercards image vast library of over 10,000 images, and identified what should be sourced via stock and which parts of the global business needed new original photography. After a complete edit of the library we identified new sources for photography and rebuilt the library from the ground up.

Photography: Bryan Derballa, Ike Edeani, Maria Spann

Design: Pentagram

Client: Mastercard