53West53 & MoMA extension by Jean Nouvel 

To create photographs of a light filled apartment, to be shot in a showroom without any windows, we worked with Floto + Warner and prop stylist Noemi Bonazzi to create the illusion of a sun-filled space overlooking Central Park.

Photography: Floto&Warner

Set Design: Noemi Bonazzi

We commissioned Nicole Franzen to shoot the busy and commercial midtown MoMA neighborhood with a residential feel; finding restaurants, galleries, and quiet spots in the area to create a luxurious neighborhood guide in collaboration with Emily Oberman and her team at Pentagram, and Mary Pratt at Mission Photo Production.

Photography: Nicole Franzen

Design: Pentagram

Producer: Mission Photo Production

Client: MoMA / Corcoran Sunshine / Hines